Link Building – Natural

Article Submissions

Directory Submissions

Web 2.0 sites – Squidoo etc

Social Bookmarking

On Page Optimisation – Ethical

Optimised site content

Optimised Directory Structure

All the above methods are cited by Google as being ethical in numerous articles by Google.

Black Hat Techniques You Must Avoid

There is a grey line between ethical SEO “White hat” and subversive SEO “Black hat” techniques. So often what one SEO Guru would consider “Black hat” another SEO expert might consider ethical. However there is a general consensus of opinion that the following are to be avoided techniques are to be avoided:

• link farms,
• reciprocal linking,
• three way linking,
• hidden text,
• keyword stuffing
• doorway pages and
• paid links
• doorway pages

If you participate in any of the above you run the risk of your SERPS nosediving. It is easy to stray and try and get a quick solution to increasing your search engine ranking, however the truth is there is no quick fix solution that wouldn’t be red flagged a spamming of some kind by the search engines. Some methods can have the desired affect of promoting your search engine ranking for a given key phrase – on a temporary basis. It is believed that search engines measure activity over a period of time and are constantly checking current activity against historical activity. This acts as a safe guard against search engine spamming.

Even natural search activity – such as Internet users interrogating Google for more information regarding Michael Jackson at the time of his death – can be perceived as ‘Spamming’. So what ever techniques you employ they must be consistent with the natural search engine optimisation process. This why 7 SEO never use any of the above techniques. All our methods conform with Google guidelines and approved procedures.