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Google Sandbox Affect – How to beat it.
If you haven’t already chosen a domain for your business then your choice will have a big impact on your search engine rankings e.g. A new domain is difficult to optimise quickly as Google applies what is commonly referred to as the ‘Sandbox affect,’ resulting in depressed rankings for at least a few months. It is possible to beat the sandbox affect however.
Here are some real life examples. A client had just purchased a domain relating to car hire. He was hoping to set-up a price comparison site. However we all know that car hire is a very competitive search term and the probability of achieving a Google Page Top 10 ranking in the short term I told him was non existent. He was looking at 6-8 months and would probably have to spend twice as much to achieve the same results if he had a more mature domain i.e. 18 months. I found a mature domain for him so he saved himself a lot of heartache and money
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