Google Analytics – Reduce Your Online Marketing Costs

posted by admin
Thursday, August 6, 2009

Online Marketing and Google Analytics

7 SEO Google Analytics has made it easy to practice performance focused marketing.

Ensuring Marketing ROI

Integrated with AdWords and AdSense

Google Analytics enables us to track the success of optimised search terms and PPC keywords so we can target those that are most profitable. Google Analytics enables us to identify which site content generates the best revenues.

Complete online marketing campaign tracking

Whatever we need to track email campaigns, banner ads, offline ads, response to search terms we can segment and identify which method of marketing deliver the best return on investment. We can manage and reshape your online marketing budget to deliver ever better returns. We can make marketing choices based on real data.

E-commerce reporting

For the e-commerce entrepreneur Google Analytics has become the essential tool to monitor campaign effectiveness.

Cross Channel Campaign Tracking

Visitor intent

Understand visitor intent, is considered the ‘Holy Grail’ of all online marketing. Finding out what your customers are really looking for before they become your customers

Customised Reporting

Market Segmentation

Online Market Segmentation enables us to isolate and analyse subsets of your web site traffic. These subsets can be defined and selected such as “Paid Traffic” and “Visits with Conversions”  compared to “Natural Search” and “Visits with conversions” in this way key search terms within your current AdWords campaign can be identified for future optimisation potentially saving you advertising revenue.

Monthly Reports

7 SEO will email you each month a personalised report that presents the information you want to see in a way that will enable you together with 7 SEO to make informed business decisions that will deliver increased ROI.

Data Export

We can also provide you with report data by exporting into Excel, CSV and tab delimited files for use with your in-house systems.



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