7 SEO Packages - competitively priced and designed to get results.
Archive for the ‘Organic v Pay-per-Click’ Category
Google Analytics – Reduce Your Online Marketing Costs
Thursday, August 6, 2009
Online Marketing and Google Analytics
7 SEO Google Analytics has made it easy to practice performance focused marketing.
Ensuring Marketing ROI 
Integrated with AdWords and AdSense
Google Analytics enables us to track the success of optimised search terms and PPC keywords so we can target those that are most profitable. Google Analytics enables us to identify which site content generates the best revenues.
Complete online marketing campaign tracking
Whatever we need to track email campaigns, banner ads, offline ads, response to search terms we can segment and identify which method of marketing deliver the best return on investment. We can manage and reshape your online marketing budget to deliver ever better returns. We can make marketing choices based on real data.
E-commerce reporting
For the e-commerce entrepreneur Google Analytics has become the essential tool to monitor campaign effectiveness.
Cross Channel Campaign Tracking
Visitor intent
Understand visitor intent, is considered the ‘Holy Grail’ of all online marketing. Finding out what your customers are really looking for before they become your customers
Customised Reporting
Market Segmentation
Online Market Segmentation enables us to isolate and analyse subsets of your web site traffic. These subsets can be defined and selected such as “Paid Traffic” and “Visits with Conversions” compared to “Natural Search” and “Visits with conversions” in this way key search terms within your current AdWords campaign can be identified for future optimisation potentially saving you advertising revenue.
Monthly Reports
7 SEO will email you each month a personalised report that presents the information you want to see in a way that will enable you together with 7 SEO to make informed business decisions that will deliver increased ROI.
Data Export
We can also provide you with report data by exporting into Excel, CSV and tab delimited files for use with your in-house systems.
1
Secure Top Google Natural Rankings for your Website
Thursday, August 6, 2009
Black Hat Techniques You Must Avoid
There is a grey line between ethical SEO “White hat” and subversive SEO “Black hat” techniques. So often what one SEO Guru would consider “Black hat” another SEO expert might consider ethical. However there is a general consensus of opinion that the following are to be avoided techniques are to be avoided:
- link farms,
- reciprocal linking,
- three way linking,
- hidden text,
- keyword stuffing
- doorway pages and
- paid links
If you participate in any of the above you run the risk of your SERPS nosediving. It is easy to stray and try and get a quick solution to increasing your search engine ranking, however the truth is there is no quick fix solution that wouldn’t be red flagged a spamming of some kind by the search engines. Some methods can have the desired affect of promoting your search engine ranking for a given key phrase – on a temporary basis. It is believed that search engines measure activity over a period of time and are constantly checking current activity against historical activity. This acts as a safe guard against search engine spamming.
Even natural search activity – such as Internet users interrogating Google for more information regarding Michael Jackson at the time of his death – can be perceived as ‘Spamming’. So what ever techniques you employ they must be consistent with the natural search engine optimisation process. This why 7 SEO never use any of the above techniques. All our methods conform with Google guidelines and approved procedures.